Lead by example, build trust, and solve real-world challenges.
Shaping the narrative with social proof.
Boosted public sentiment and perception of Monarch through a targeted story campaign
SUCCESS STORIES
Success stories bring products and services to life in the real world.
From showcasing compelling metrics to tugging heartstrings to integrating a case study format into a profile story, I've curated brand personality, credibility, and social proof. My stories leveraged social posts and video. I also used them to build quote libraries to add validity to other content.
Used metrics as proof points
Built community and morale with customer and employee spotlights
A canvas for context and greater value.
Woodhouse elevates its value by addressing issues and questions homeowners face in their journey to the perfect home. A project-based success story centered on partner expertise provides third-party proof of Woodhouse's products and services. I've used this strategy to cover architects, lighting specialists, and interior designers.
Boosting profitability with an advertiser magnet.
Equal parts profile and success story, my business advertorials for DesignNY elevated advertiser accomplishments, voices, and brands. At 200-300 words, these dense pieces attracted advertisers and increased revenue.
