SEO is more than a few posts; it's a playbook for your entire website. A strong online presence is a strategic asset that requires a well-planned framework and consistency.
I integrate SEO and AI search tactics into all forms of web content. My SEO writing is supporting Monarch, Woodhouse (for Active Interest Media), and Paychex.
At Monarch, my efforts improved keyword performance across rankings and the search engine results page (SERP), including "People Also Ask," "Knowledge Panels," and "Featured Snippets." When I started, the keyword "tractor" was ranked outside the top 100. In less than a year, despite a keyword difficulty of over 80%, "tractor" achieved a consistent page ranking in the top 10.
Get found and cement expertise.
Transforming content into collateral with measurable growth.
28% growth in organic search
24% increase in SERP placement
6 keywords with high keyword difficulty consistently ranked in the top 5
Increased the SEMrush Authority Score 8 points
Search Engine Optimization
At the onset with Woodhouse, I took the initiative to add prominent SEO sub-heads to posts, a practice Woodhouse internalized into its SEO workflow.
With the proliferation of AI search, enhanced tactics now include summaries, sub-head questions, bullet points, and the inclusion of topic experts.
Best practices establish new standards.
"With an incredible eye for detail, an unwavering drive for excellence, and a commitment to thorough research, Karen quickly established herself as the team's go-to expert for SEO strategy."
Sandya Kola, Product PR Specialist, Snowflake; Previous: Communications & Product Marketing Manager, Monarch
