A strong online presence is a strategic asset that demands a well-planned framework and a commitment to consistency.
In addition to dedicated SEO articles and pillar pages, I use all forms of web content to enable SEO tactics. My SEO writing is supporting Monarch, Active Interest Media (for Woodhouse), and Paychex.
At Monarch, my efforts improved keyword performance across rankings and the search engine results page (SERP), including "People Also Ask," "Knowledge Panels," and "Featured Snippets." When I started, the keyword "tractor" was ranked outside the top 100. In less than a year, despite a keyword difficulty of over 80%, "tractor" achieved a consistent page ranking between 7-12.
Get found and cement expertise.
Transforming content into collateral with measurable growth.
28% growth in organic search
24% increase in SERP placement
6 keywords with high keyword difficulty consistently ranked in the top 5.
Increased SEMrush Authority Score 8 points.
Search Engine Optimization
At the onset with Woodhouse, I took the initiative to add prominent SEO sub-heads to posts, a practice Woodhouse internalized into its SEO workflow.
With the proliferation of AI search, enhanced tactics now include summaries, sub-head questions, bullet points, and the inclusion of topic experts.
Best practices establish new standards.
"With an incredible eye for detail, an unwavering drive for excellence, and a commitment to thorough research, Karen quickly established herself as the team's go-to expert for SEO strategy."
Sandya Kola, Product PR Specialist, Snowflake; Previous: Communications & Product Marketing Manager, Monarch
