
Expanding digital footprints.
Content builds and strengthens connection to stakeholders. The delivery varies, but collectively it's what informs, educates, and excites audiences. Businesses are not static entities; products go from idea to market, goals evolve, milestones are met, and partnerships mature.
My efforts in the content program at Monarch — an innovative AgTech company enabling sustainable agriculture and decarbonization — helped it transition from a startup to an award-winning brand. Content highlighted Monarch's shift from manufacturer to an AI-driven platform that's leading the industry in off-highway automation.
With Woodhouse, a national timber frame manufacturer, my long- and short-form blogs and pillar pages built brand equity and product expertise, differentiating Woodhouse from a saturated field of competitors. And at Paychex, my blog content helped boost SEO performance while positioning Paychex as an insightful industry leader.
My content has fueled reputations, upgraded credibility, and helped build pipelines for many other organizations.
70% increase in web content at Monarch
Expanded brand awareness across 4 continents and 9 markets
DIGITAL CONTENT
Drive lead gen, engagement, corporate positioning, and customer relations.
Sales support and customer satisfaction.
Sales support goes beyond lead generation. Intentional messaging and resources help keep customers confident and happy.
At University of Rochester Medical Center I edited and integrated patient-centered messaging into its main website and rewrote its clinical trials portal, improving participation engagement. Other efforts include developing sell sheets and ghostwriting blog posts for Logical Images VisualDx and campaign fundraising to bring telehealth to an eldercare home.


Real-world connections through digital campaigns.

Digital campaigns help businesses connect with the right people at the right time, turning clicks into real relationships.
I helped drive sales and growth by turning headline news into digital content and playing a key support role in numerous email campaigns and social posts. At the helm of Monarch's newsletter efforts, I worked closely with other team creatives, developing communications that adapted and expanded impact.
Doubled newsletter open rates to 28%
Curated messaging that boosted lead generation across campaigns



