
Expanding digital footprints.
Content drives connection to stakeholders. The delivery varies, but collectively it's what informs, educates, and excites audiences. Businesses are not static entities; products go from idea to market, goals evolve, milestones are met, and partnerships mature.
My efforts in the content program at Monarch — an innovative AgTech company enabling sustainable agriculture and decarbonization — helped it transition from a startup to an award-winning brand. Content highlighted Monarch's shift from manufacturer to an AI-driven platform that's leading the industry in off-highway automation.
With Woodhouse, a national timber frame manufacturer, my long- and short-form blogs and pillar pages built platforms of expertise, differentiating Woodhouse from a saturated field of competitors. And at Paychex, my blog content helped boost SEO performance while positioning Paychex as an insightful industry leader.
My content has fueled reputations, credibility, and helped build pipelines for many other organizations. Talk to me about it!
70% increase in web content at Monarch
Expanded brand awareness across 4 continents and 9 markets
DIGITAL CONTENT
Drive lead gen, engagement, corporate positioning, and customer relations.

Real-world connections through digital campaigns.
Digital campaigns help businesses connect with the right people at the right time, turning clicks into real relationships.
I helped drive sales and growth by turning headline news into digital content and playing a key support role in numerous email campaigns. At the helm of Monarch's newsletter efforts, I worked closely with other team creatives, developing communications that adapted and expanded impact.
Doubled newsletter open rates from 12% to 28%
Curated messaging that boosted lead generation across campaigns
Averaged 650 net new leads over a four-month window, annually, for a recurring, geographically targeted campaign
