Resume

KAREN A. MARLEY

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Phone: (585) 266-4818
Email: kmwordsmith@frontiernet.net

SKILLS

  • Versatile writer specializing in long copy.
  • Familiarity with education and how people absorb information.
  • Able to communicate ideas effectively and concisely.
  • Experience with project development.

ACCOMPLISHMENTS

  • Wrote winning award submission for Rochester’s Business Ethics Award.
  • Increased PR exposure and visibility for clients as a direct result of press releases, business-to-business letters and websites.
  • Launched and edited a downtown revitalization newsletter which generated income for non-profit client in two years.
  • Helmed Turtle Bay Exploration Park’s efforts in applying for and winning California’s Waste Reduction of the Year Award from the state’s Department of Integrated Waste Management.

EXPERIENCE/CLIENT LIST

Viva Downtown: A Mainstreet Organization

Editor, Downtown Spotlight   •   2001 – 2003

  • Collaborated with Executive Director and Graphic Designer to define target audience, goals, style, and voice for Downtown Spotlight, a full-color, glossy, 8-page publication.
  • Coordinated with Organization Committee and Graphic Designer to develop newsletter identity with regular features, consistent layout, and appropriate content to inspire readers to support their downtown.
  • Contributed articles, filler text, and sidebars in addition to editing all aspects of the newsletter.

Turtle Bay Exploration Park

Education Specialist/Chair of EcoLogic Committee   •   1999 – 2003

  • Successful grant writer.
  • Created copy for the museum’s education program including calendar copy, press releases, and education materials.
  • Developed and wrote Turtle Bay’s Environmental Policy Statement.
  • Oversaw the execution of a Museum Youth Initiative Program (a teen volunteer program) that included writing reports, website content, newsletter, and other printed educational materials.

Regular Contributor

  • Design NY. A resource guide for fine home design, furnishings, products, and services.
  • Central New York Environment: A regional publication highlighting ideas, research and actions pertaining to the environment and furthering ecological understanding.
  • Shasta Parent: A regional publication covering Northern California. Contributed articles on sustainable living, healthy lifestyles, and education.

Other


  • AIG Private Client Group: case study.
  • Bella Bleu Color: article.
  • Benefit Representatives of America: Web site rewrite.
  • Blue Knight Windsor Chair: Web site copy and brochure.
  • Business Strategies Magazine: feature article (front cover).
  • By the Basketful: B2B marketing letters.
  • CE-Technologies: Web site rewrite and folder insert.
  • Dave Baxter Realty: copy for series of direct mail cards targeting home sellers.
  • Design NY: advertorials, editorial articles.
  • Edward Jones, Kelly Olczak Financial Advisor: professional biography.
  • Foot Solutions: business-to-business marketing letters, press releases, promotional letter.
  • Hidden Valley Ranch, CA: information/education letter on trail system for high-end real estate development, targeting current and potential residents.
  • JR Language Services: business-to-business marketing letter.
  • Midnight Janitorial: ethics award binder, business biography, press release.
  • Museum of Science & Technology (MOST): contributed to Web site content, newsletter, grants, and wrote text for direct mail targeting schools for a new exhibit.
  • Nothnagle Realty, Gene McMaster: marketing letter.
  • Optima Benefits Group, press release.
  • P.E.E.L. Transformations: business biography for magazine advertisement.
  • Pinpoint Positioning.
  • Rochester FreeNet: press release.
  • Rochester Wine School: press release.
  • SalesSense Solutions: B2B marketing letters
  • See It All 360: press release.
  • Seniorsfirst: fundraising letter.
  • The Storylady: copy for brochure.
  • Volpe & Associates: press releases.
  • Whitney East Inc.: project descriptions/sell sheets.
  • Working Art Media: business biography for magazine advertisement.

EDUCATION

  • State University of New York, College of Environmental Science and Forestry, Syracuse, NY
    Master of Science, Environmental Science 1998
  • University of California, Irvine, CA
    Bachelor of Arts, Political Science 1993
  • Universite des Etudes Politique, Grenoble, France
    UC Irvine Education Abroad Program 1991 – 1992

 

 


"Karen’s participation and contributions during the formative years of our organization’s development led our group to a higher level of excellence in our marketing and communication products. Because of Karen’s direction, The Downtown Spotlight conveys taste, style, and a sense of fun in regard to our city, the downtown core, and the Viva organization. She seemed to understand how to best formulate our newsletter and understood what was needed to grab the reader’s attention."

Keli Anthis, Executive Director
Viva Downtown Redding