Writing Samples
Articles/Editorial
September 2007
Business Strategies Magazine
International Partnerships Connect Students to the World of Business
It’s no secret that building connections and relationships is a smart business practice. In today’s fast-paced, integrated economy these connections become vital for success. That is why the State University of New York at Geneseo (SUNY Geneseo) and Nazareth College have each created international business programs built around worldwide partnerships with universities, businesses–and in one case–an entire city...
Client Education
AIG Private Client Group Case Study
Full Exposure: A Financial Advisor and His Client Correct a Common Oversight in Financial Management
How did someone who, despite working closely with a talented financial advisor, have several million dollars of exposed assets? This situation is more common than you think.
Bob Focazio’s lifestyle is similar to many high net worth Americans. He often travels with his family. He enjoys an expensive hobby and volunteers by serving on a board of directors. In addition to his earning potential, he has approximately $4 million in assets wrapped up in property such as home, jewelry, and collectibles, plus a well-managed, diversified portfolio handled by his financial advisor. One year ago it was all at risk.
Bill Knight Windsor Chairs
History of a Windsor
The date is July 4th, 1776. The place is the Assembly Room in the Pennsylvania State House. Congress is voting independence for the Colonies. The furnishings of choice? Windsor. Thomas Jefferson, Benjamin Franklin, and John Adams all favored these chairs. The Windsor has many descriptions: strong, durable, graceful, comfortable. But when viewed through the lens of history, the Windsors’ less apparent qualities are revealed, qualities that ultimately contributed to its long-standing success.
Hidden Valley Ranch Trails Advisory Board
Inside The White Gate
Welcome to Hidden Valley Ranch. If you can envision a life among Hidden Valley’s noble oaks, golden fields, and promise of a good and peaceful life you are not alone. For over forty years many have been part of the HVR lifestyle. Artists, authors, ranchers, inventors, attorneys, physicians, realtors, vintners and even a film star have all called HVR home. If you decide to plant your roots here, then you are among the ranks of people who value peace, beauty, privacy, and healthy land.
Advertorials
DesignNY: A resource guide for fine home design, furnishings, products, and services
F&S Design Studios
We’ve all experienced it. An invitation to an outdoor gathering – perhaps for a drink, a swim or meal – and the moment you step outside you think, “Wow! What a fantastic space!”
S&T Enterprises of Western New York
You’re in Florida and your home is in Western New York (WNY). It’s six o’ clock in the evening and as scheduled, your outdoor lights go on automatically. Same time, every night. Wouldn’t you feel better with a more convincing strategy for giving your home an appearance of being occupied?
Newsletters
Viva Downtown Redding: A Main Street Organization
Downtown Spotlight
"Viva" literally means to come alive, which is exactly what Viva Downtown Redding, a vivacious community group, envisions for downtown Redding. You actually may already be quite familiar with some of this group’s work. Viva Downtown Redding started out six years ago as a support group for the popular downtown event...
Award Submissions
Rochester Business Ethics Award
Midnight Janitorial (Award recipient in small business category, 2008.)
Once again I am proud to helm Midnight Janitorial’s participation in the Rochester Business Ethics Award. I feel the Ethics Award process is one of the most valuable learning opportunities available. Not only is the application process educational, it also builds the foundation for an assessment tool, providing the necessary guidelines to help us further develop the ethical core that defines Midnight Janitorial.
Read the full executive summary letter.
Website Copy
Sales Sense Solutions
Four Moves Ahead at All Times
Like chess, sales is a game that demands your intellect, strategy, and skills. So whether you’re:
- a manager responsible for team building and results,
- a sales professional struggling to meet your quota,
- a senior executive concerned with growth potential, or
- a marketing director who wants sales to increase customer demand...
...you must stay four moves ahead of your competition and target market in order to achieve and maintain success.
Read and view full page and site.
Pinpoint Positioning: SchoolWorld
TeacherSites
You do more than teach.
You organize, plan, encourage, comfort, support, inspire, engage, and educate. Your classroom has a distinct personality and you want your students to flourish. What resources would help streamline your classroom management while helping your students thrive?
WebModules
Powerful Adaptability
At SchoolWorld, we understand that not all learning environments are exactly the same. Each district and school has specific needs, objectives, and goals. To meet these diverse requirements, we have created several robust WebModules.
Our WebModules are easy to use and enable districts and schools using our SchoolSites™ product to become more organized, improve communications, streamline processes, and track common happenings throughout their learning environments. SchoolWorld WebModules are developed based on input from those in education—in functional areas such as IT, administration, teaching, and community outreach.
View a complete listing and descriptions of modules.
Turtle Bay Exploration Park’s Museum Teen Volunteer Program
What are Museum Teen Volunteers?
Meet. Work and socialize with over 100 teens of all ages from across Shasta County.
Teach. Help visitors of all ages understand museum exhibits, objects and animals within a diverse range of subjects such as art, history, and the environment.
Learn. Work directly with Turtle Bay professionals to learn about animals, art, culture, ecology, forestry, history, and much more!
Grow. Join the teen volunteer team to acquire leadership skills, explore career interests, and gain invaluable work and life experiences.
Business Collateral
Pinpoint Positioning: SchoolWorld, Sell Sheets
Video On Demand
The Video On Demand Module increases interest in your website and helps staff achieve greater time efficiency. By using this module you have the ability to feature pre-recorded events on your school’s website. Board meetings, athletics, band concerts, and interviews are all possible with this module.
EduCenter
Unify Communications
Multiple buildings. A large campus. A remote administrative office. Schools have clamored for a platform to share information online in a controlled and reliable environment. The EduCenter Module from SchoolWorld delivers a private website for all of your district’s internal communications.
Policy Now
A Goliath
How big is your district’s policy manual? How many binders? One school estimated that if they stacked up all their policy manuals and revisions made in just one year, they would have a paper tower two hundred feet high! That’s why SchoolWorld created the Policy Now Module, providing instant access to school policies with the ability to make changes quickly and easily.
Access the complete list of SchoolWorld sell sheets.
Whitney East Inc., Project Portfolio Sheets
Robert McComsey Career Development Center
Before becoming an award winning building, WEI started with a structural shell that sat crumbling and neglected for over forty years. Renovations included pointing up the stonework, replacing every window and piecing together thousands of sections of stonework.
Challenges
Nicknamed “the castle,” the structure had a bold and architecturally unique exterior that utilized over 8000 types of local rock. WEI paid special attention to construct an interior that complimented the castle’s outer appearance while accommodating the demands of a state-of-the-art office building.
Direct Mail
Foot Solutions
As a family physician, patients look to you every day for care and advice. You can assess their symptoms, health, and lifestyle in order to prescribe a course of treatment. But healing takes time and management.
Unlike specialists, the cornerstone of a family physician’s practice is to provide an on-going, patient-physician relationship focused on integrated care. You can give your patients guidance but once they leave your office, it’s up to them to be proactive.
Read the complete business-to-business letter.
By the Basketful
As one of By the Basketful’s valued customers you know how our signature characteristics–quality, elegance, and an attitude of abundance–simplify your gift-giving needs. Now, we are able to give you more of what you appreciate.
By the Basketful proudly reveals three new ways we can help you be an excellent gift-giver. All while keeping the process easy, affordable, and supported with exceptional service.
Read the complete business-to-business letter.
Museum of Science & Technology
NATURE’S FURY is an exhibit which explains the energy, power, and strength that sculpts our planet. You and your students will have the opportunity to experience and understand nature’s forces with a highly interactive earth science exhibit.
Students can experience an earthquake, touch a tornado, manipulate a robot to pick up “lava,” and experiment with waves all while learning about nature’s forces. Courtesy of WIXT News Channel 9, your class will learn how local weather is forecasted and have the opportunity to act as a local weather meteorologist at a mini-television station–complete with camera, lights, monitor and weather map!
All ages will discover an energizing display of NATURE’S FURY at the MOST; designed to support and enhance your students in their studies of physical science, life science, and social studies.
Press Releases
Volpe & Associates
Volpe & Associates Opens Virtual Office
In a continued effort to excel in customer service, Volpe & Associates, a printing and promotional packaging company, announces the opening of its virtual store located at www.VolpePackaging.com. With this technology in place, Volpe & Associates expands its ability to provide easy, on-demand accessibility for customers across the U.S. and Canada. Customers not only have access to an expansive range of products and services, they can have fully customized orders fulfilled without leaving their office.
Midnight Janitorial
Midnight Janitorial Announces Continued Record Growth for 2007
Midnight Janitorial, a Rochester-based cleaning company announces that 2007 continued the trend of record growth for the company. “In the past three years Midnight Janitorial has increased their sales by 150 percent,” says Angella Luyk, CEO of Midnight Janitorial. “You can imagine how please we are especially since the average annual growth for a company in this industry is around 15 percent.”
Brochures
Blue Knight Windsor Chairs
Express Yourself
Whether at home or office, your furniture speaks volumes about you.
A handcrafted Windsor Chair is an articulation of authenticity, elegance, and durability. With attention to detail and careful construction, each chair is flexible, accommodating, and very comfortable. Like a good relationship these chairs actually grow stronger and tighter over time. Always reliable, you can trust these chairs to make a statement of quality. If these traits speak to you then consider a Blue Knight Windsor Chair for your home or office.