Really Useful Content: Practical Strategies to Attract and Retain Customers is a free resource from KMwordsmith.

Check out some recent issues. If you decide to subscribe to this monthly newsletter you will also receive the complementary download:

Capturing Quality Prospects: Reference Guide & Tracking Tool for Your Communication Strategies.

Let's face it. People are weary and leery of traditional mass marketing that bombards them with names and features. Hey, you know your products are great. But if you've ever grown frustrated because your prospects just don't seem to "get it" this guide will help.

"I always enjoy reading Really Useful Content. It's well-written, to the point, and relative to what I do. Now Karen's come up with an awesome technique to cultivate and track prospects through the selling cycle with tangible ways to manage the process.  It's a real hands-on, practical tool that can be immediately put to use. I like it and use it.

Glen Cone, AXA Advisors

This easy-to-use guide contains:

1. Quick Glance Chart: Understanding Smart Marketing

2. Organizer: Tracking Quality Prospects

3. Menu: Touch Points

4. Menu: Repurpose Your Content

 

Still wondering? This guide explains how to:

• generate more leads with less effort.
• stretch your marketing budget without sacrificing quality or impact.
• invest in one or two communication tools that will give you flexibility and options.
• increase your visibility on and off-line at a fraction of traditional marketing costs.
• leverage your marketing content.
• start a business relationship before you even meet someone.
• be considered knowledgeable by your prospects and colleagues.
• achieve brand consistency.
• differentiate yourself from your competition in the eyes of your customers.

 

Sign up for the Really Useful Content newsletter and get Capturing Quality Prospects: Reference Guide & Tracking Tool for Your Communication Strategies.

"Great guide! Thanks for sharing the useful content...which is the point, right?! I definitely plan to share this with my colleagues."    

Dean LoBrutto, The Entrepreneur Authority Consulting Group

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5 minutes a month

Issues are sent out around the third week of each month. Content is distilled into a quick read, usually taking about five minutes. If you want this information delivered directly to your inbox please enter your email address in the e-newsletter sign-up box.

Why a newsletter?

We live in a country powered by innovation, entrepreneurial spirit, and specialized growth.

Quite frankly, I'm excited by the current trends in content marketing and social media. These forms of marketing return integrity to the sales process because they emphasize content and information.

To this end, I'm always researching, interviewing, and gathering data on current trends as well as the latest best practices for content marketing and communications. But I decided to do more.

That's why I launched a FREE newsletter: Really Useful Content: Practical Strategies to Attract and Retain Customers . It's my way of contributing to our business community.

Thanks again for your time.

Respectfully,

 

 

A Business Writing Success Story

What solid, professional copy can do for your business.

Karen Marley with Midnight Janitorial CEO, Angella Luyk (holding award).

How did a small business turn their belief system into a marketing campaign?

For the last two years I worked closely with Midnight Janitorial, writing the copy and providing consultation for their lengthy Rochester Business Ethics Award submission. In 2007, they were one of nine finalists out of approximately eighty submissions. In 2008, they were honored as the award recipient.

Using a business writer for press releases, business biographies, and the ethics award submission was Midnight Janitorial's strategy to effectively communicate to the greater Rochester area their accomplishments, goals, and philosophy. Midnight Janitorial knew they were redefining the janitorial industry; now all of Western New York knows as well.

It's time for your business to gain the recognition it deserves and for prospects to fully understand what you can do for them.

Fortify your business with the marketing power of effective and compelling communication. Sign up for Really Useful Content today.