Content Toolbox

Why content? If you're unfamiliar with content marketing you're probably thinking, oh please, not another marketing gimmick. I assure you, it's not. In fact, content marketing is built on a foundation of your knowledge and ethical integrity to your product and service. And it works. Whether you seek relief from marketing pressure or want to practice smarter marketing content is the answer. Why?

Content gives you a marketing system that generates consistent quality leads and brings prospects through the purchase cycle. It performs online with social media and offline with traditional marketing tactics. It works like this: quality content positions your business as a reliable source of information by educating prospects, establishing credibility, earning trust, and maximizing your visibility.

But be careful! Content only works if it resonates with the reader. This requires translating the tech-talk, interpreting your specialist, and converting your features into real benefits that real people will understand. Forget blatent push advertising. Give prospects what they want. Solutions not features. Education so they can make a confident choice. Trust in their vendor.

Let's put it this way. When you have a problem are you prepared to toss your money into a something you know very little about? Wouldn't you feel more confident with your decisions if you knew your options and understood exactly what and why you were purchasing something? Well, your prospects ask the same questions about you. Whatever your industry, you are responsible for constructing and implementing strategies that nurture client relationships, gain visibility and ultimately sell your products or services.

Construction requires tools. But which ones? I'm a business writer who creates the tools you need to either develop a content marketing system or plug into the strategy you already have in place. Or keep reading to continue your education on content marketing.

Below are your launching points to (1) become an educated content marketing consumer, and (2) fill your business building toolbox with strategies that will work for you.

 

Download: Capturing Quality Prospects: Reference Guide & Tracking Tool for Your Communication Strategies

 

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"Prior to meeting with Karen and discussing the use of a case study to communicate how our firm provides value to trusted advisors, we simply wrote pitch letters and followed up with phone calls. Our goal is to schedule advisor meetings where we could verbally tell our story. The case study Karen wrote does a lot of that work for us. Karen wrote and designed a document that is pleasing to the eye and easily read. This was recently confirmed at a financial advisor conference where the case study was handed out in informational packets. One advisor told me in a later meeting, 'The case study insert really resonated with me and my business. I can see how your risk management services will compliment my firm's offerings.'

Thank you Karen for making my job a little bit easier!"

Gina Teresi, VP Marketing and Sales
AIG, Private Client Group